Have you ever wondered about the minds behind the beautifully staged home scenes you see on Art.com? For this very reason, we couldn’t resist asking to take a peek behind the scenes of our Summer 2015 catalog shoot which took place here in San Francisco.
Sandra Chandler, our Home Décor Buyer, and Linda Crisolo, our Director of Merchandising, were kind enough to walk us through the ins and outs of all that makes our catalogs and products look great. They even gave us some insight into what’s hot right now in home décor so you can start refreshing your place for summer before the catalog even hits your mailbox.
Photos courtesy of Danielle Sciocchetti
“For this year’s Summer catalog, we were inspired by vacation destinations and colors that evoke the feelings of an easy summer day. Beachy colors, lakeside views, sunny afternoons, and beautiful red and orange summer sunsets,” says Sandra. The crew she’s working with carefully unpacks our home accessories and hangs artwork amid scenes that are just beginning to look like real rooms.
Featured: Art on Metal
I asked Sandra what she loves most about working on the Art.com catalog. Like those on our in-house design team, much of her job is about envisioning a beautiful final product. ‘”I love seeing how our ideas come to life, from the initial concept to the final layout. We go through a lot of concepts, imagery, and opinions, and it’s thrilling to be a part of that process,” Sandra comments.
“Summer decorating is all about low-commitment updates you can make on a whim. Replace old pillows and throws with ones in the colors of the season (pops of ocean blues or dusk oranges), create a big impact with little collections of colorful vases filled with fresh flowers, and let those colors inspire the art you choose for your walls.”
Sandra predicts a few of the season’s decor trends. “We’ll continue to see a lot of brass, gold, and weathered metals — you’ll see a few signature pieces like this in the Summer catalog. Modern rustic is still hot and seems to be increasingly popular too.”
See something you love? Find it at Art.com.
And considering the cluttered knick knacks that sometimes collect on my living room mantle, I couldn’t help but ask what not to do when it comes to decorating this summer…
Sandra advises, “I would avoid being too ‘matchy’ with artwork. Accessorize with items in colors that complement your art or vice versa. Start by selecting a minor color that appears in the art then use that as your decorating color. Also, it’s good to avoid décor pieces that compete with the art.”
Tell us! How are you updating your space this summer?