As an interior designer, there’s probably nothing more personal than gifting art. It’s like saying, “I see you, I know you, and I honor what you love.” And that’s infinitely more meaningful than an expensive perfume or new tech gadget.
I know you’re probably thinking, “Sure, it means more, but how do I get it right? I’m drawn to modern geometric-style art, but my globetrotting friend is into maps featuring her favorite destinations.”
Bingo! Your friend loves maps because they remind her of happy times and places she has visited. That’s the number one secret to buying art as a gift: It’s all about preserving or eliciting happiness.
OK, but what if your brother just moved into a new apartment and is dangerously close to hanging a velvet Elvis or that beer mirror from college? Is he justified because those pieces remind him of happier days? No, that’s just lazy. You have to intervene, unless you want him to end up on my new Netflix series, the Queer Eye reboot (that’s me on the far left).
You have to pinpoint what makes him truly happy. He spends his evenings looking through his expensive telescope at the stars? OK, now we’re talking. Hello, tasteful solar system print.
If you need some inspiration, you can peruse Art by Subject. Maybe you forgot that your mom was obsessed with Sean Connery as a teenager until you happened upon that iconic print in the Movie category. Now you’re about to give her the gift of youth for the holidays. Priceless.
Sometimes it’s not the subject matter so much as the color usage or artist that throws a person into a fit of ecstasy. Maybe your sister is mad about ultra violet, Pantone’s new color of the year for 2018. It reminds her of her wedding day at that swanky country club. That’s when you’ll want to use the Search Art by Color feature. All of the sudden you’ve landed on an Andy Warhol print that will remind her of the happiest day of her life.
See? If you know what makes that special someone in your life happy, gifting art is easy. However, if you need more inspiration, look to the Art.com Gift Guide, or shop all things Bobby Berk, including art, wallpaper, throw pillows, and rugs.
And, if you’re a fan, be sure to watch me on Netflix’s new Queer Eye series in February!