Replacing Memories in Northern California

Replacing Memories in Northern California

I’m an employee of and I absolutely love my job. I get to help bring art into people’s lives! I was also born and raised in Santa Rosa, the small city in California’s Wine Country that became a household name after the Northern California wildfires took their toll on the area this October. It was devastating to those of us here from the area who had to see our family and friends’ homes destroyed. It was devastating to all of us here who had to watch helplessly as this happened just an hour away from our office near San Francisco.

Our Roots Run Deep

In the time since, we’ve heard so many stories of what people lost, which got us thinking about ways could help our neighbors. In the wake of the fires, we created this print that symbolizes the strength of the area and looks forward to the future as the new vine sprouts from the land. 100% of the net profits on sales of this print through November 15 went to the North Bay Fire Relief Fund.

And with the holiday season here, we wanted to do something more, by helping to replace something that means so much to all of us: our memories. That’s when I happened to stumble across a tweet linking to The KindaSuper Project by local San Francisco photographer Mario Elias. He plans to hit the road and skies in an effort to take new family portraits for those who’ve lost them to natural disasters this year in California, Houston, Miami, and Puerto Rico. All of us at are so inspired by him and what he’s going to do for those in need.

(Update: we’re now adding a day in Santa Rosa! We’ll be at Vintners Inn on Wednesday, December 20 from 1-8pm – please sign up for a time below!)

So we’re teaming up with Mario and heading to Sonoma, California December 12-13 and setting up a photo studio at El Dorado Hotel in Sonoma’s historic downtown square.  We’ll be offering free holiday portraits—an 8×10 photo printed and framed on spot—from 3:00-8:00pm for anyone who’s been affected by the fires. We hope this helps people who are displaced right now have a little sense of home during the holidays.

If you’ve lost your home and are interested in getting a family portrait, please sign up below. We’ll also be taking walk-ins (though there may be a wait as we can only photograph one family at a time). And we’ll have refreshments and snacks while you wait for your photo. See you soon, Sonoma!

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