The Year of the Woman

The Year of the Woman

Sometimes life imitates art. But this year, you helped flip that script. Just look at the poster for The Women’s March, the installation of “Fearless Girl,” and California Congresswoman Maxine Waters’ “reclaiming my time” poster.

Art is imitating—or chronicling—the activities that are culminating in a seismic cultural shift, as we speak. Which is why we resoundingly named 2017 “The Year of the Woman.”

Take That and Rewind It Back

“Repeatedly throughout the year, our attention was drawn to the transformative efforts of progressive women, and it was clear the start of a new chapter was being written for the women’s movement,” said Kira Wampler, CEO. “As a company with a deep commitment to diversity, empowerment and growth, we will continue to push for equality and support other women through the meaningful use and production of art.”

She Was Warned, Nevertheless She Persisted by Tom Toro

Yes, this year was tumultuous, dramatic, and ultimately ground-breaking. We heard women roar, speaking out on equality, civil rights, health care, the environment, violence and, most recently, allegations of ingrained sexual harassment across a variety of industries. And, the art followed.

Then we saw a shift in demand for art by women. Once upon a time, the top ten best-selling artists were 100% men. Well, this year three contemporary female artists jockeyed for position on that coveted list: Ursula Abresch, fine art and abstract photographer; Silvia Vassileva, contemporary and minimalist painter; and Sydney Edmunds, abstract painter.

Coastlines by Ursula Abresch

Responding to this desire to see more work by female artists, we began shining a floodlight on some of the forgotten women of art history via the #WomenInArt series. So far the series has included Berthe Morisot, Suzanne Valadon, Tamara De Lempicka, and the women of abstract expressionism. These stories were among the most popular posts on our Facebook, Twitter, and Instagram for the entire year. It’s clear that you want to help us right HIStory. And we love that.

Self-Portrait by Tamara De Lempicka

Midway through the year, we watched searches for art depicting Wonder Woman grow, and sales of “Rosie the Riveter” art increase by 25%. Plus, Fearless Girl print sales spiked by more than 133% in November, ultimately making it the go-to holiday gift of the resistance.

And We Can’t Stop (And We Won’t Stop)
This is just the beginning for us. As a company, will continue to stand with female artists. Plus, we have plans to launch a “Women for Art” council in 2018. This group will be made up of established leaders (artists, curators, and other creatives) who want to support and invest in up and coming female artists, as well as promote gender equality and respect in the arts.

In the words of Rosie the Riveter, “We Can Do It.” And, we are. Thanks for joining us on this crusade to right, write, and, re-write history.

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